Streaming is surging, and so are data collaborations
This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc....
View ArticleAs UGC gets a pandemic bump, brands need to leverage customer content now
Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For...
View ArticleE-commerce sales jumped this holiday season as search marketers weathered...
U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending year-over-year. The numbers...
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U.S. paid search spend forecast to hit $110 billion in 2023
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches...
View ArticleHow Georgia-Pacific uses retail media networks to reach customers
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital...
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LinkedIn introduces CTV ads for B2B campaigns
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners...
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Chase launches first bank-led media network
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial...
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